Fresh Player Analytics for Australia from StarCrown Partners

Glad to be back with this insights series, partners! Expect similar breakdowns for other GEOs coming soon!

Our in-house analytics team has prepared fresh data that’s especially valuable for affiliates working with targeted traffic (PPC, Facebook, etc.)

Key Player Metrics (AU)

• Top registration days: Thursday and Friday
• Peak activity time: 10:00 to 12:00
• Popular languages: en-AU (64.46%), en (37.60%)
• Gender breakdown: Male (71%), Female (16%), Unspecified (13%)
• Core age group: 30–34 years
• Device split: 80% mobile, 20% desktop (Mobile users show higher quality)
• Top traffic cities: Sydney, Brisbane

What to Avoid

• Low-performing hours: 18:00 to 20:00
• Language segments: the fewer non-English languages, the better
• Age groups: 15–19 and 75–79 underperform
• Desktop traffic: less effective than mobile
• Low-activity cities: Melbourne, Adelaide

Use these insights to optimize your campaigns and drive even better results!

Launch traffic now — @b2bstarcrown